OUTSTANDING PERFORMANCE FOR SIGALSPORT RUM BUM IN MIAMI! |
| Los Angeles, April 2, 2008 - The Sigalsport Rum Bum Dinan BMW Riley co-driven by Gene Sigal and Matt Plumb finished 5th at the 2008 Grand Prix of Miami last Saturday. This fantastic performance for the Los Angeles based team is further proof that the team is strong and ready to fight with the best teams of the 2008 Grand-Am Rolex Sports Car series DP class this season. |
| Sigal and Plumb ran a great race and Plumb was even able to run one lap in third place but had to give up the podium finish position after a hectic battle with Goossens and Negri in the last laps of the race. |
| This race marked the first race for Sigalsport's new sponsor, Rum Bum. Freshly launched on Friday, March 21, Rum Bum is a multimedia entertainment company owned by Louis Bacardi, great grandson of the Bacardi company founder. In addition to launching his new brand and introducing a new lifestyle, Louis Bacardi also launched Rumbum.com, a unique sports and entertainment website designed to interact with sports fans from all around the world. |
| "This is a remarkable performance for our Sigalsport Rum Bum Dinan BMW racing team," said Sigalsport Rum Bum team owner and co-driver Gene Sigal after the race. "I am so proud of my teammate Matt Plumb and our crew. They did an outstanding job and even if we did not win this year like we did in 2007, the 5th place is like a victory after what our team has been through in the last three months! I really want to thank Louis Bacardi for giving us a chance to prove to him that the Sigalsport team combined with the Grand-Am Rolex Sports Car Series can be a great formula to develop and create brand awareness for a new brand like Rum Bum. I am very excited by the idea of taking our Sigalsport Rum Bum team to Mexico in less than three weeks," added Sigal. "Mexico is a motor racing nation and this will be a great marketing opportunity for Rum Bum to be exposed to a new international Hispanic crowd." |
| With this excellent result, the team jumped from 14th to 8th in points in the 2008 Grand-Am Rolex Series team point standings. |
| "I am so happy to finish 5th in my second Daytona Prototype race," declared Matt Plumb after the race. "Gene did an excellent job in his stint. I have to commend the team for putting such a great car together and our engineer, Brian, for a well-though-out race strategy. I am delighted at the idea of going to Mexico with Gene and the Sigalsport Rum Bum team. We will use the new version of the V8 Dinan BMW engine out there and even if I don't know the Hermanos Rodriguez track yet, I have a feeling that our car will be very competitive in Mexico City," added Matt Plumb. |
| The Sigalsport Rum Bum team will make several announcements before the Mexico City race. The next Rolex Sports Car series race is scheduled in Mexico City on April 17-19 and will be broadcast live on Speed TV, Saturday, April 19. |
LUIS BACARDI LAUNCHES RUM BumSM, A NEW BRAND AND LIFESTYLE |
| Miami, Florida, Friday, March 21, 2008 – Luis Bacardi, great grandson of the founder of Bacardi®, is pleased to announce that he is launching Rum BumSM, a new brand and lifestyle company. Rum BumSM, will be officially introduced to the world tonight at The Gryphon night club located at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida. This inaugural Rum Bum NightSM is scheduled to start at 10:00 PM with the unveiling of the Rum Bum Sigalsport Daytona Prototype race car which will race in the "SpeedJam" GAINSCO Grand Prix of Miami on March 29th. |
| Luis Bacardi, President and CEO of Rum BumSM, and the co-drivers of the Rum Bum Sigalsport Grand-Am Rolex Sports Car Series race car, Gene Sigal and Matt Plumb, will be in attendance to meet and greet the media, and fans, throughout the evening. |
| Rum Bum's business plan includes the launch of Rumbum.comSM, Rum Bum TVSM, Rum Bum Gear™ and the development and marketing of RUM BUM™ signature products. Through the sponsorship of future events, increased brand awareness and name recognition will position Rum BumSM to become a recognized brand and lifestyle. |
| By selecting Sigalsport and the GAINSCO Grand Prix of Miami as its first sports marketing program, Mr. Bacardi's ambition is to combine the Sigalsport sponsorship with a focused objective for the Rum BumSM brand to emerge as a pioneer and best-in-class broadband, event and viral marketing platform. As a sponsor within the Grand-Am Rolex Sports Car Series racing community, RUM BumSM is poised to catapult itself as a leading lifestyle brand. |
| "I am very pleased to start a relationship with the Sigalsport team. Miami is Rum Bum's home town, and sponsoring the defending Grand Prix of Miami Champion is definitely the best vehicle for Rum BumSM to launch and start promoting the new brand and lifestyle," announced Luis Bacardi, President of Rum BumSM. |
| "I am very excited that Luis Bacardi selected our team to promote its new brand and lifestyle" announced Gene Sigal, team owner and co-driver of RUM BUM Sigalsport. "Our objective for RUM BumSM is to identify entertainment investment opportunities surrounding the sponsorship of the Sigalsport team in affiliation with the Grand Am Rolex Series and to assist with creating and implementing a marketing plan for RUM BumSM" added Sigal. |
| The Grand Prix of Miami will be broadcast March 29th on Speed at 6:00 PM ET. |
| RUM BumSM FACTS: Rum BumSM is a company and brand owned by Luis Bacardi which is officially being launched to the media and the public on March 21. Rum Bum's business plan includes the launch of Rumbum.comSM, Rum Bum TVSM, Rum Bum Gear™ and the development and marketing of RUM BUM™ signature products. |
| Rum BumSM is not only poised to become a recognized brand but also a lifestyle. Upcoming Rum BumSM sponsorship investments will be made to increase brand awareness and name recognition. |
| RUMBUM.COMSM - Rum BumSM recently launched the Rumbum.comSM website. Over the coming weeks, the Rumbum.comSM site is set to include state of the art graphic design and bandwidth to support streaming media and the acquisition of visitor information, including fundamental marketing basics to sustain increasing traffic over time. Rum Bum's near future goal is to hire best-in-class content creators to develop compelling sports and entertainment oriented original programming to be streamed from the web-site maximizing the interactive experience, with the goal of emerging as a pioneer within the sports and broadband sectors. Rumbum.comSM web visitors can already register online to become members of the Rum Bum ClubSM. Rum BumSM will soon add an online store where fans will be able to buy Rum Bum Gear™, DVDs produced by Rum Bum TVSM and other high tech items. |
| The next step for Rumbum.comSM is to take the viral internet phenomenon on the road through event marketing initiatives which will include, Rum Bum RacingSM, Rum Bum Concert SeriesSM and Rum Bum NightsSM. The inaugural Rum Bum NightSM event is set for March 21 at The Gryphon night club in Hollywood, Florida. |
| RUM BUM TVSM - Rum Bum TVSM will soon produce sports and entertainment oriented webisodes reflecting the Rum BumSM lifestyle to be broadcast on Rum Bum.comSM. Rum BumSM has partnered with Big Vision Miami, a leading edge High Definition production and Post Production facility, which will enable Rum Bum TVSM to launch future high end productions for TV, film, and internet, as well as enhance existing Rum BumSM programming such as THE BITE. |
| RUM BUM GEAR™ - Rum Bum's plan is to design, market and sell its own brand of apparel, providing high-quality merchandise. The Rum Bum™ original collection will include graphic Ts, outerwear, footwear and other accessories. The next phase of Rum Bum Gear™ will introduce future signature products such as an energy drink, sport and fishing equipment, watches and jewelry, fragrances, and other lifestyle related products. |
 Gene Sigal |
Birth date: July 23, 1971
Career Highlights Competes with Rum Bum Sigalsport in the 2008 Grand-Am Rolex Sports Car Series co-driving a BMW Dinan Riley DP with Matt Plumb. Competed with Sigalsport BMW team in the 2007 Rolex 24 at Daytona co driving a BMW Riley DP with Bill Auberlen, Matt Alhadeff and Karl Wendlinger. Competed with Sigalsport BMW team in the 2006 Rolex Sports Car Series co-driving a BMW M3 No. 04 with Peter MacLeod. Gene changed car for the last race and scored a GT podium finish at the Rolex Series season finale, the Sunchaser 9 hours, co driving a Pontiac GTO with Pete McLeod and Tommy Kendall. Competed and finished third overall in the 2006 inaugural 24 Hours of Dubai co-driving a Porsche GT3 with Matt Alhadeff, Miro Konopka and Mauro Casadei. Competed with Sigalsport in the 2005 Rolex Sports Car Series co-driving a Porsche GT3 Cup in the GT class until VIR at Mexico City where he finished second co-driving a BMW M3 with Bill Auberlen. Competed with Fiorano Racing in the last five Grand-Am Cup races co-driving a Porsche 996 in GS. Competed in the 2004 Grand American Rolex Series with his own Grease Monkey Racing team co-driving a Porsche GT3 with Harrison Brix. Scored one win (Fontana), two podium and two top-five finishes in the SGS class. Finished ninth in Rolex Series SGS drivers' championship. Won the 2004 GT class at The Tribute to Le Mans co-driving a Ferrari 360 with Rusty West at California Speedway. Raced in 6 races of the 2003 Barber Pro series in North America Competed in the 2003 North American Ferrari Challenge driving a Ferrari 355. Won two pole positions and finished third in the series.  Download Gene's full bio.
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 Matt Plumb |
Birth date: July 8, 1974
Career Highlights Competes with Rum Bum Sigalsport in the full 2008 Grand-Am Rolex Sports Car Series co-driving a BMW Dinan Riley DP with Gene Sigal. Finished 10th in the DP class at the Rolex 24. Competed with Speedsource Mazda at the 2007 Rolex 24 at Daytona. Finished seventh in the GT class. Competed in five 2007 Koni Challenge races with three different teams. Competed with Acura in the 2006 Koni Challenge co-driving and Acura ST. Won the 2006 manufacturer championship for Acura and finished second in points in the drivers' championship scoring two wins and seven podium finishes. Competed with JMB Racing USA in the 2005 Rolex Sports Car Series co-driving a Ferrari 360 Challenge in the GT class. Competed in five 2005 Grand-Am Cup events co driving an Acura TSX in the ST class. Competed in the 2004 Grand American Rolex Sports Car Series with JMB Racing USA co-driving a Ferrari 360 GT with Maurizio Mediani. Finished third (first ever podium finish for JMB USA) at Homestead. Competed in the 2004 Speed World Challenge driving an Acura. Finished third in the series. Matt scored two wins, two pole positions and two track records. Highest placing front wheel drive entry by 26 points. Competed in the 2003 Speed World Challenge driving a BMW M3. Matt won the Rookie of the Year award and scored one second place and finished all races in the top ten. Download Matt's full bio.
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